By 2014, web video alone will account for 57 percent of all consumer internet traffic. That considered, it's no surprise that brands like the enviable Proenza Schouler are producing videos to market their brands in this way. Schouler's Spring '13 campaign video, featuring Aussie model turned international rising star, Julia Nobis, is inspired by Tumblr and its cut and paste, collage-like aesthetic. The visual nature of Tumblr also acts as the inspiration behind the brands key prints for the season, which layer upon one another, also just like a collage. Needless to say, Proenza Schouler again bring the cool and keep us wanting more.
Blogging may "not begin and end with fashion week" but it sure does make it exciting. Just two days ago I was complaining about feeling uninspired by fashion and now I feel like I'm struggling from an inspiration overload. I couldn't be any happier to see the return of the denim cut off with thanks to Taylor Tomasi Hill and Miroslava Duma - both of whom are making me feel like my excessive amount of denim shorts will not go to waste this summer.